Attribution Reporting: Tracking Deals Not People In HighLevel

In this episode of High Level Consulting: Digital Marketing That Doesn’t Suck, we break down one of the most misunderstood topics in the HighLevel ecosystem: why attribution reporting belongs at the opportunity level—not the contact level.

If your reporting feels inconsistent, your conversions look inflated or undercounted, or your campaigns aren’t getting proper credit, this episode will finally make everything click. You’ll learn how shifting attribution from people to pipeline stages eliminates double-counting, preserves clean data, and gives you a reliable, repeatable way to measure what’s actually driving revenue.

We’ll cover:

• Why contact-level attribution falls apart with multi-touch journeys
• How HighLevel’s opportunity-level structure eliminates data conflicts
• The logic behind tracking deals instead of profiles
• How to persist UTM parameters, gclid/fbclid, and source/medium across pages
• The exact fields and workflows you need for clean, accurate reporting
• Real-world examples of how agencies fix broken attribution using this method

Whether you’re an agency owner, CRM builder, or HighLevel power user, this episode gives you the blueprint to accurately measure ROI, assign true campaign credit, and stop guessing which funnel steps actually work.

If you want the tools, templates, and workflows mentioned in this episode, visit http://highlevel.consulting for advanced training and resources.