Sunday Dec 21, 2025
STOP with the Keywords Meta Field: It Died in 2009
In this episode, we tackle one of the most persistent "ghosts" in the digital marketing world: the meta keywords tag. If you are still meticulously entering keywords into that hidden HTML field, you are spending time on an obsolete relic that has had zero impact on Google rankings since 2009.
We break down the history of why Google walked away from this tag—mainly due to widespread keyword stuffing and abuse—and why continuing to use it might actually be a liability. We discuss how keeping these tags visible in your source code is essentially handing your keyword strategy to your competitors on a silver platter.
Instead of looking backward, we discuss the modern power players of on-page SEO that you should be focusing on right now:
• Title Tags: Your digital headlines that serve as a key ranking factor.
• Meta Descriptions: Your 160-character sales pitch to drive higher click-through rates.
• Header Tags (H1-H4): Creating a logical hierarchy for both users and crawlers.
• Structured Data: How to win rich snippets like review stars and product prices.
Stop chasing outdated practices and start optimizing for what truly moves the needle in modern search.
Learn more about why this field is useless and what to do instead at: https://highlevel.consulting/post/meta-keywords-field-is-useless
#highlevel #gohighlevel #highlevelseo #digitalmarketing #seo #seoproduction #marketingstrategy #contentmarketing #googlealgo #onpageseo #agencygrowth #marketingtips #searchengineoptimization #podcastforsearch #marketingautomation
Version: 20241125
No comments yet. Be the first to say something!