Why Ranking Google Business Profiles Beats Website SEO for Local Businesses

For years, local SEO was all about ranking websites. But Google changed the rules—and the clicks followed. In this episode, I break down why I prioritize ranking Google Business Profiles in the Map Pack instead of chasing traditional organic rankings. We talk real numbers: where clicks actually go, why the Map Pack dominates more than half of all local search traffic, and how probability alone makes Maps a smarter play than organic results. I also explain how the role of your website has flipped—from being the end destination to becoming the engine that powers your Google Business Profile. If you work with local businesses or rely on local search to drive revenue, this episode will change how you think about SEO.

Read the full article here:

https://highlevel.consulting/post/why-I-focus-on-ranking-google-business-profiles-instead-of-websites