High Level Consulting: Digital Marketing That Doesn’t Suck

In this foundational episode, we dive deep into the world of backlinks—the digital votes of confidence that drive search engine optimization (SEO). Learn what a backlink is (also known as an inbound link), which occurs when one website includes a clickable link pointing to another. Backlinks are one of the most foundational concepts in SEO and remain one of Google’s strongest ranking signals. They help establish key factors like Authority, Relevance, and Trust, which are critical for search engines determining who deserves to rank higher. We explain how links help search engine crawlers discover new pages, often leading to faster indexation. Backlinks are the key ingredient that determines how much Google should trust you, and are often the deciding factor that separates page 1 from page 2 in competitive markets. Understand why quality, relevance, and intent matter far more than raw quantity when building your link strategy. Building a strong link profile is not something you "set and forget"—it requires intentional planning, consistency, and alignment with your business goals.
 
For more advanced search engine optimization tactics and strategies, specifically around High Level, visit https://highlevel.consulting/seo-for-high-level.
 
#SEO #Backlinks #DigitalMarketing #SEOTips #HighLevel #ContentMarketing

Before rankings, traffic, or leads ever happen, one critical step must come first: indexation. In this episode, we break down the fundamentals of how Google crawls the web, decides which pages make it into its index, and why so much great content never gets seen.
You’ll learn the difference between crawling and indexing, the most common reasons Google rejects pages, how to quickly check if a page is indexed, and why indexation is the true gateway to SEO success. If you’re publishing content, building websites, or launching funnels without understanding indexation, you’re operating blind.
For those who want to go deeper, especially if you’re building sites and funnels inside High Level, you can access advanced SEO training focused specifically on High Level environments here:https://highlevel.consulting/seo-for-high-level
This training walks through real-world SEO strategies, technical considerations, and repeatable frameworks designed for Go High Level users who want consistent rankings and visibility.
#seo #indexation #technicalseo #searchengineoptimization #googleseo #digitalmarketing #highlevel #gohighlevel #ghl #localseo #marketingpodcast

This educational training module provides practical guidance on how to structure a press release specifically to support Local SEO. Designed for local business owners, marketing agencies, and SEO practitioners, we walk through the essential steps to craft a press release that reads like real news while quietly reinforcing the signals that matter for search performance. We cover the step-by-step framework, including creating a clear, locally focused headline, establishing location context immediately using the dateline, and implementing the crucial two-link outbound strategy: linking the primary service keyword to a relevant service page, and linking the business name to the Google Business Profile Share URL. Discover how properly structured press releases act as hybrid assets—part news article, part citation, and part authority signal—to reinforce authority, geographic relevance, and contextual relevance without relying on jargon or ranking promises. For further expert digital marketing insights and consulting, visit https://highlevel.consulting.
 
#SEO #DigitalMarketing #HighLevel #LocalSEO #PressReleaseStructure #Training

See the full guide here: https://highlevel.consulting/post/why-local-service-ads-matter-more-than-ever-for-local-businesses 
Google Local Service Ads (LSAs) are the ultimate digital front door for local service businesses and are no longer an optional marketing tool. This episode breaks down the strategic imperative of LSAs, explaining why not participating is an active concession of market share, revenue, and high-quality leads directly to your competition.
 
Why LSAs are Non-Negotiable LSAs occupy Position Zero, the premier placement on the Google search results page, appearing above traditional Google Search Ads, the Map Pack, and organic results. By securing this position, you capture the first impression and the immediate trust of high-intent customers, preventing them from bypassing your business three times before reaching your website.
 
Core Advantages and High ROI LSAs are uniquely effective because they operate on a pay-per-lead model, meaning you only pay when a valid customer contacts you via call or message, and you can dispute invalid leads like spam or calls outside your service area. The "Google Guaranteed" badge acts as the "most powerful trust symbol in local advertising," instantly building credibility, encouraging customers to call, and increasing click-through rates. Eligibility is rooted in consumer safety, largely applying to businesses that make physical contact with customers or enter a customer's home or property.
 
Mastering the Ranking Factors Success in LSAs depends on consistently executing specific best practices influenced by a handful of transparent ranking factors. The single most critical element is the Review Score & Count. Positive, consistent customer reviews serve a dual purpose: they tell Google where to place you (algorithmic placement) and tell customers who to call (decision-making signal). Businesses with a high average star rating and a steady volume of reviews are prioritized. Responsiveness is also paramount; if you consistently miss calls from your LSAs, the algorithm will penalize you.
 
Building the Competitive Moat A strong, systematic review collection process creates a powerful "snowball effect": More Jobs → More Reviews → Higher Placement & Visibility → More Jobs. This builds a competitive moat that makes it progressively harder for rivals to catch up. To maintain peak performance, consistent, active management is required, including call tracking, systematic review requesting, lead disputing, and budget adjustments. For busy business owners, firms like High Level Consulting offer full-service LSA management to ensure ads stay profitable and ranking at the top.
#LocalServiceAds #GoogleLSA #PositionZero #GoogleGuaranteed #PayPerLead #DigitalMarketing #LeadGeneration #LocalSEO #LSAManagement #CompetitiveAdvantage #HighLevelConsulting #SmallBusinessMarketing #ServiceBusiness #BusinessGrowth

For years, local SEO was all about ranking websites. But Google changed the rules—and the clicks followed. In this episode, I break down why I prioritize ranking Google Business Profiles in the Map Pack instead of chasing traditional organic rankings. We talk real numbers: where clicks actually go, why the Map Pack dominates more than half of all local search traffic, and how probability alone makes Maps a smarter play than organic results. I also explain how the role of your website has flipped—from being the end destination to becoming the engine that powers your Google Business Profile. If you work with local businesses or rely on local search to drive revenue, this episode will change how you think about SEO.
Read the full article here:
https://highlevel.consulting/post/why-I-focus-on-ranking-google-business-profiles-instead-of-websites

In this episode, we break down the real differences between HighLevel and HubSpot—without the marketing fluff. If you're an agency owner, local service provider, consultant, or multi-location operator, this conversation will save you time, money, and a whole lot of frustration.
We explore why HubSpot has become the gold standard for enterprise companies with deep budgets, teams, and complex reporting needs—but also why it fails 95% of service businesses, agencies, and execution-driven teams. Then we reveal how HighLevel delivers all-in-one automation, SMS, funnels, client management, and AI tools at a predictable flat rate.
If you’re considering switching from HubSpot to HighLevel—or choosing your CRM for the first time—this episode gives you the unfiltered truth.
What We Cover in This Episode:
• The foundational differences between HubSpot and HighLevel• Why HubSpot’s pricing model becomes a “success tax”• HighLevel’s unlimited users, contacts, and accounts• How agencies can turn HighLevel into their own SaaS• The AI gap: execution vs advisory• Real-world scenarios where each platform wins• The one question that determines the right CRM for your model• How to avoid the CRM trap that drains your margins
Who This Episode Is For:
• Digital marketing agencies• Local service businesses• Multi-location brands• Coaches, consultants, creators• Anyone evaluating HighLevel vs HubSpot• Business owners wanting automation, SMS, review tools, and AI
⭐ Start Your Free 14-Day HighLevel Trial
Get expert onboarding and guided setup through High Level Consulting:👉 https://highlevel.consulting/ghl-crm
We help you implement:• Automations & workflows• Funnels & landing pages• AI agents• Reputation systems• Lead capture & follow-up• Full client management

The convenience of automated services like Yext is tempting, especially when integrated with platforms like HighLevel (GHL). But if you rely on Yext alone, you are likely wasting time and budget. The core issue? Most automated directory listings are ignored by Google, with tests showing indexing rates as low as 6%. If Google doesn't crawl and index your citation, it provides almost no local SEO value—it's just decorating the internet.
 
This episode reveals the crucial steps necessary to transform passive listings into genuine local search authority. Learn the four-step strategy to force indexing, including collecting your citation URLs, using a dedicated indexing service, and applying a slow "drip rate" over 30 to 45 days to encourage Google's natural cadence and avoid spam signals. We also discuss how to supplement Yext’s broad, generic network with high-trust, contextually relevant sources like your local Chamber of Commerce or industry associations.
 
Finally, be warned: Yext citations are temporary. Cancelling your service often results in the vast majority of listings disappearing or returning a 404 error, and even previously indexed links will lose their value. Stop paying for invisible listings and start building real visibility.
 
For a deeper dive into the data and specific instructions, read the full article here: https://highlevel.consulting/post/should-you-use-yext-citations-for-local-seo-with-go-high-levelv

Most businesses think they need to replace their existing systems to get better results. But what if the real opportunity isn’t starting over — it’s connecting what already works?
In this episode, we dive into a real-world success story where a simple “don’t replace” strategy delivered an astonishing 72× ROI for an enterprise client. Instead of forcing a costly platform migration or asking teams to abandon tools they already used, we supplemented existing systems with smart workflows, seamless integrations, and creative automation. The result? A dramatic increase in revenue, better follow-up, and massive cost savings — all without disrupting the client’s internal processes.
You’ll learn how to:✅ Make technology work with your client’s existing tools instead of against them✅ Build automated follow-up and outreach workflows that drive real revenue✅ Integrate data between systems like HighLevel and HubSpot so nothing slips through the cracks✅ Present reporting in a way that proves ROI without manual effort
If you’re tired of hearing “we need to rip and replace,” this episode shows you a better, more strategic path — one that clients actually say yes to and that delivers real bottom-line results.
👉 Read the full case study for more strategy details:https://highlevel.consulting/post/how-a-simple-dont-replace-strategy-generated-a-72x-roi-for-an-enterprise-client

You’re already collecting Google reviews — great!  But are those reviews actually helping your SEO?
In this episode, we peel back the curtain on how Google reviews influence your local search visibility, and why not all reviews are created equal. It’s not enough to collect stars — what matters most is how those reviews signal relevance, location, keywords, and trust to Google’s algorithms. Learn more about how to use ratings and reviews for Local SEO.
We’ll walk through:
🔥 The difference between generic one-liners and SEO-rich reviews
📍 Why detailed content and geographic context make reviews much more powerful
📸 How photos and credible reviewers give Google more data to index
🧠 Simple strategies to encourage the kinds of reviews that actually move the rankings needle
If you want to transform your Google reviews from fluffy reputation boosts into SEO assets that help you rank higher, show up in Maps, and attract more customers — this episode is for you.
Stop wasting review opportunities — and start turning every review into an SEO advantage.

If your business feels like it’s running on a tangled mess of automations, broken reporting, and workflows that somehow create more problems than they solve… you’re not alone.
In this episode, we break down five counter-intuitive principles that reveal why your marketing, automation, and operations feel chaotic—and how to turn that chaos into predictable, scalable growth.
You’ll learn:
Why your automation platform isn’t the problem—your architecture is
The overlooked SEO goldmine hiding in your customer reviews
Why you should stop chasing leads until you fix how you route them
How your dashboards are lying to you (and how to fix your attribution)
Why the rarest competitive advantage is someone who understands both strategy and execution
If you’re tired of wasting money on tools that don’t deliver, frustrated by messy workflows, or unsure what’s actually working in your marketing… this episode gives you the clarity you’ve been missing.
This is where your business stops feeling complicated—and starts feeling intentional.
Find out more about us at https://highlevel.consulting