High Level Consulting: Digital Marketing That Doesn’t Suck

Most Google Business Profiles don’t underperform because of competition—they underperform because they’re incomplete.
In this episode, we break down the real framework behind complete Google Business Profile optimization and why so many listings stall even when “everything looks right.” You’ll learn how Google actually evaluates relevance and trust, where common best practices fall short, and why relying on tools alone—especially without understanding their limitations—creates invisible ranking gaps.
We also cover the role HighLevel plays in GBP optimization: what can be handled directly inside HighLevel, where the platform stops, and which critical optimizations must be completed directly inside Google to avoid missing key visibility signals.
This conversation pulls directly from a free mini-course designed for SEOs, digital marketers, agency owners, and HighLevel users who want clarity—not hype. The course includes practical walk-throughs, time-saving life hacks, and free tools for writing optimized descriptions within character limits, identifying service areas, and structuring a Google Business Profile the right way from the start.
👉 Get 100% free, lifetime access to the course here:https://highlevel.consulting/complete-google-business-profile-optimization
No paywall. No mandatory upsell. Just a clear framework you can actually trust.
#GoogleBusinessProfile #LocalSEO #GoogleMapsSEO #HighLevel #GoHighLevel #SEOForAgencies #DigitalMarketing #LocalSearch #MarketingPodcast #SEOTraining #SmallBusinessMarketing

Why do some industries struggle with SEO no matter how “perfect” the execution is?Why do real estate agents, insurance agents, and other captive industries pour money into SEO and still fail to rank consistently?And why does the conversation always get derailed into HighLevel vs WordPress when that’s rarely the real issue?
In this video, I break down the structural reasons SEO underperforms in certain industries—especially real estate—and why platform choice is often a distraction from much bigger problems like competitive density, Google Maps filtering, thin content constraints, compliance restrictions, and budget misalignment.
If you’re a business owner, SEO, digital marketer, or HighLevel user, this will help you understand:
Why some industries are fundamentally hostile to organic search
Why having a standalone website doesn’t always fix the problem
How shared addresses and brokerages affect Google Maps visibility
When SEO becomes economically unviable—even if it’s technically possible
Why experienced SEOs avoid certain niches altogether
How to tell if SEO is actually the right growth channel for your business
👉 Read the full breakdown here:https://highlevel.consulting/post/why-some-industries-are-a-poor-fit-for-seo
This isn’t about SEO skill, platforms, or tools. It’s about alignment—between industry structure, competition, budget, and expectations.
 
#SEO #LocalSEO #HighLevel #GoHighLevel #DigitalMarketing #SEOTips #SEOForAgencies #MarketingStrategy #RealEstateMarketing #GoogleMapsSEO #MapsPack #HighLevelSEO #WordPressSEO #MarketingReality

The WordPress vs HighLevel debate misses the real question most agencies should be asking.
In this breakdown, we look at what actually drives local rankings in the Google Maps Pack and why CMS choice is often overemphasized. You’ll see where WordPress clearly wins from a technical SEO perspective, where HighLevel sacrifices flexibility for scale and retention, and how agencies using HighLevel are still competing by leaning into off-page signals, reviews, Google Business Profile optimization, and engagement.
This video is for digital marketers and agency owners who want clarity instead of hype—and a realistic framework for choosing the right stack based on how they deliver value, not just SEO theory.
If you’re running HighLevel and want a deeper system for ranking local businesses using disciplined off-page strategy, join the training waitlist here:https://highlevel.consulting/seo-for-high-level
#HighLevelMarketing #LocalSEOStrategy #AgencySEO #WordPressVsHighLevel #MapsSEO #GoogleBusinessProfile #MarketingSystems #SEOAgencyLife #HighLevelCRM #LocalRankings #DigitalMarketingTips

Most HighLevel users misunderstand how XML sitemaps actually work—and that mistake can delay indexing for service and location pages you worked hard to build. In this video, I break down what XML sitemaps really do, why they matter for Local SEO, and the correct way to generate, replace, and submit sitemaps in HighLevel so Google discovers your pages faster and more reliably.
This walkthrough is specifically for HighLevel websites and covers common mistakes, best practices, and the exact workflow I use for multi-location and service-based businesses.
If you want to go deeper on Local SEO strategies built specifically for HighLevel, check this out:https://highlevel.consulting/seo-for-high-level
#HighLevel#GoHighLevel#LocalSEO#TechnicalSEO#DigitalMarketing#SEOtips#HighLevelWebsites#MarketingAutomation#AgencyLife

In this episode, we tackle one of the most persistent "ghosts" in the digital marketing world: the meta keywords tag. If you are still meticulously entering keywords into that hidden HTML field, you are spending time on an obsolete relic that has had zero impact on Google rankings since 2009.
 
We break down the history of why Google walked away from this tag—mainly due to widespread keyword stuffing and abuse—and why continuing to use it might actually be a liability. We discuss how keeping these tags visible in your source code is essentially handing your keyword strategy to your competitors on a silver platter.
 
Instead of looking backward, we discuss the modern power players of on-page SEO that you should be focusing on right now:
• Title Tags: Your digital headlines that serve as a key ranking factor.
• Meta Descriptions: Your 160-character sales pitch to drive higher click-through rates.
• Header Tags (H1-H4): Creating a logical hierarchy for both users and crawlers.
• Structured Data: How to win rich snippets like review stars and product prices.
 
Stop chasing outdated practices and start optimizing for what truly moves the needle in modern search.
 
Learn more about why this field is useless and what to do instead at: https://highlevel.consulting/post/meta-keywords-field-is-useless
 
#highlevel #gohighlevel #highlevelseo #digitalmarketing #seo #seoproduction #marketingstrategy #contentmarketing #googlealgo #onpageseo #agencygrowth #marketingtips #searchengineoptimization #podcastforsearch #marketingautomation

Are you struggling to manage tracking pixels across multiple ad platforms? Hard-coding tracking scripts directly into your website makes troubleshooting harder and increases the risk of duplicate tags, turning your setup into a mess.
 
Google Tag Manager (GTM) is the indispensable, beginner-friendly tool that makes tracking for paid advertising manageable and scalable. GTM serves as a centralized system for tracking scripts, allowing you to add, edit, or remove pixels without ever touching your website code.
 
If you plan to run retargeting campaigns on platforms like Meta, Google, TikTok, or LinkedIn, GTM is essential, offering the safest and cleanest way to manage all ad platform pixels from a single dashboard. This organized approach is especially important for websites built in High Level, where GTM is installed once at the site level, managing all tracking externally without needing to modify individual pages or funnels.
 
Stop dealing with messy tracking setups. Learn how to use core GTM concepts like containers, tags, and triggers to build a professional, clean retargeting system.
 
Ready to learn all about re-targeting previous website visitors with paid ads? Click the link below to access the full course:
https://highlevel.consulting/courses/retargeting-previous-website-visitors-with-paid-ads 
 
#paidadvertising #digitalmarketing #retargeting #gtm #highlevel #gohighlevel #ppc #googleads #facebookads #marketingtech #tracking

Join High Level Consulting founder Richard Whirley, a Certified HighLevel Admin and Masterclass Instructor, as he breaks down advanced GHL systems architecture, operations, and attribution. This podcast is for digital marketers, agency owners, and businesses tired of messy HighLevel accounts, Frankenstein workflows, and broken reporting. Learn how to transform GoHighLevel from a confusing tool into a scalable, revenue-generating engine and operational backbone. We specialize in eliminating chaos, providing expert white-label fulfillment, engineering accurate attribution so your reporting doesn't lie, and building multi-location systems that scale effortlessly.
 
Richard turns his real-world experience—corporate, entrepreneurial, operational, and technical—into deployable frameworks. Stop wasting time on complexity. Start building systems that are clean, simple, and profitable. Ready to scale your agency or business? Learn how our block-of-hours model can provide your outsourced technical department today: https://highlevel.consulting/hire-us-to-help
 
#white_label_work #digital_marketing_services #marketing_agencies #highlevel #high_level #gohighlevel #GHL #automation #crm #marketing_strategy #business_systems

Changing your website URL is a structural change, not a cosmetic one, and if handled incorrectly, it can be one of the most expensive mistakes a business can make. To prevent an SEO disaster, you must transfer your accumulated authority and link equity by eliminating uncertainty for search engines. We break down the disciplined plan for success, starting with a complete URL inventory (to avoid missing orphaned pages with valuable backlinks) and mapping every old page to its new destination.
 
Learn how flawless, server-side 301 redirects are the non-negotiable mechanism for transferring historical trust and authority. Crucially, you must update all canonical tags to point to the new domain and ensure internal links point directly to new URLs, avoiding reliance on redirects for your site's architecture. We also cover how to formalize the move using GSC's Change of Address tool and why updating your Google Business Profile (GBP) URL immediately is critical for local entity continuity. Avoid panic-driven mistakes—patience and consistency ensure a complete recovery.
 
Full tutorial and checklist: https://highlevel.consulting/post/how-to-change-a-website-url-without-losing-seo-authority
 
#SEO #LocalSEO #DigitalMarketing #DomainMigration #WebsiteRedesign #HighLevel #GoHighLevel #Highlevel #GHL #GoHighlevel

This podcast episode is essential listening for HighLevel users agencies and operators who rely on HighLevel for websites funnels and CRM. We clearly communicate why structured high-quality SEO training is critical inside the HighLevel ecosystem especially given the widespread misinformation and oversimplified advice often shared as best practices. We cut through the noise and show you where to invest time energy and budget for the highest ROI especially in competitive local industries. We address the common WordPress versus HighLevel SEO debate by positioning this training as a practical system for ranking the business driving phone calls and generating measurable revenue using HighLevel assets combined with proven off-page strategies. This is not about arguing platforms it is about ranking the business. This course focuses on strategy-first thinking covering advanced topics like the growing role of AI in search algorithms and Google’s AI Overview. Learn how to leverage brand authority entity signals and multimedia assets to become one of the recommended sources that the AI overview cites. Stop wasting time on ineffective tactics. This course covers the advanced basics focusing heavily on Local SEO Google Business Profile optimization powerful off-page techniques like citations link building press releases and indexing strategies that most SEO gurus completely miss. This system is a scalable framework for agencies and operators built from real-world results that help you compete in high-margin markets.
 
Enroll in the Advanced Basics Local SEO for HighLevel course here: https://highlevel.consulting/seo-for-high-level
 
#SEO #HighLevel #GoHighLevel #LocalSEO #DigitalMarketing #AgencyGrowth #SEOTraining #WordPressVsHL #GoogleBusinessProfile #OffPageSEO #AIAssistedSEO #RankTracking #HighMarginSEO

In this episode, we break down why press release distribution is one of the most powerful and often misunderstood tools in Local SEO. We are not talking about traditional public relations or chasing media coverage. Instead, we use press release platforms specifically for their technical SEO benefits: indexation, entity reinforcement, and creating trusted, crawlable citations and links. This distinction is critical—if you are expecting referral traffic or media pickup, you will be disappointed.
 
For local business owners and digital marketing agencies, press release platforms offer a scalable, low-cost method to support your SEO strategy. We explain how free and freemium platforms, like PRLog or OpenPR, are often more than sufficient for achieving fast content crawling and indexation. These platforms reinforce your brand, service, and geographic relevance, making them excellent foundational tools for ongoing Local SEO support. Paid options, such as EIN Presswire, are available but are generally unnecessary for the majority of local businesses. We cover the main advantages, including fast crawling and indexation and entity validation, while also noting the disadvantages, such as the lack of referral traffic. Tune in to learn how to properly use press releases as a supporting SEO tool, not a replacement for your core SEO strategy.
 
To learn much more about indexation, entity reinforcement, and a full range of SEO topics specifically tailored for sites and funnels built in High Level, check out our advanced resources here: https://highlevel.consulting/seo-for-high-level
 
#PressRelease #LocalSEO #SEO #Indexation #GoHighLevel #EntitySEO #Citations #DigitalMarketing #SEOTips